Elmo Lewis in 1898. Awareness/Attention, Interest, Desire/Decision and Action, or AIDA, describe the four stages that make up any sales funnel. Awareness—also called attention—is the stage ...

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Manage revenue funnels for customer lifetime value. While every sales and revenue funnel there ever was is a variation of AIDA, the sales funnel AIDA is Awareness, Interest, Desire, Action with ...

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The now ubiquitous sales funnel started out as the linear and hierarchical ‘AIDA’ model (Attention, Interest, Desire, Action) which first gained traction in the personal, door-to-door sales era of the ...

What is the AIDA model? The AIDA model (a conversion or marketing funnel) is a process used in marketing to nurture leads or sales through to conversion for a business. This often involves ...

The basic concept of the AIDA Funnel makes sense to offline marketers, but some digital marketers do not believe the same approach is necessary. Many people are now brainwashed that if the first ...