Fujifilm’s X100 V became a surprising viral hit thanks to influencers who loved not only its performance but also its retro-chic cool factor. Now, the company has launched its successor ...

I’m not saying the X-E5 has the cult magic of the X100VI. It doesn’t have the same viewfinder or the same buzz. But it might ...

Fujifilm's X-E5 brings the looks and capability of the X100VI to an interchangeable lens body, but why is the price so high?

Fujifilm is announcing the X-E5, a new $1,699.95 mirrorless camera due out in August. It has a 40-megapixel sensor, a new ...

While the popularity of cameras seems to be ever-growing, I'm not sure anyone foresaw the furore which would surround the ...

A prime example? The Fujifilm X70, a 2016 compact camera that was originally launched as a budget alternative to the X100 ...

For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a ...

Ever since the original model appeared in 2011, Fujifilm’s X100 camera has become hugely popular with street photographers around the world. Its superb lens, compact size, solid build ...

The big picture: Fujifilm has been around for over 90 years, but it was only after post-Covid TikTokers elevated its retro-themed X100 series that the company's modern camera division began to thrive.

But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring success, boosting its bottom line. Fujifilm is struggling to meet demand for the $1,599 camera ...

Fujifilm’s X100 VI is a near-perfect update to the X100 V, keeping everything buyers liked while adding some desirable features. HOME MAIL NEWS FINANCE SPORT ENTERTAINMENT LIFE SEARCH SHOPPING ...