Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them ...

A focus group generally consists of five to 12 potential customerswho are asked their opinions in a group interview. Participantsshould fit your target market–for example, single men ages 18 ...

Focus groups steer the decisions of many organizations, including small businesses, ... Data collecting is done through recording and processing sessions and follow-up interviews.

Name Contact information (email) ... (e.g. through text, phone interview, email, etc.) we would love to connect with you. Please send along to Siobhan – [email protected]. Please note – there will ...