Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

It’s no secret that Google Ads (formerly known as Google AdWords) and Facebook Ads have a longstanding rivalry. What is it about these two platforms that cause so much discussion? And how do you ...

Where should I spend my ad money: Google search or Facebook ads? Another version of that question is: Which is better, Facebook Ads or Google Ads? The truth is, there isn’t a “better” when ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( ...

In the red corner is Google AdWords, the undisputed champion for many SMEs. In the blue corner is Facebook Ads, the up-and-comer with a growing reputation. The best way to think about advertising ...

Search Engine Land » PPC » Facebook Ads 2024 data: Clicks and conversions up, costs down Share Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and ...