Videos with 10,000 views or more, which make up most of what we see, constitute only 4% of total uploads. The rest – billions of videos – are intriguing fragments of real lives.

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you’re a beginner experimenting with your first foundation or a pro mastering ...

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you’re a beginner experimenting with your first foundation or a pro mastering ...

Discover the shocking hidden superpower of natural glow makeup that transforms your skin while you wear it. Beauty secret ...

From Pillow Talk and the celeb-loved Magic Cream, to the TikTok-famous contour wand, there’s no doubt that Charlotte Tilbury ...

Alongside mods, you can incorporate other resistance training exercises that strengthen the same muscles—think: chest presses ...

All three testers were impressed with the sunscreen’s blendability and praised the lightweight, easy-to-apply formula. While ...

Welcome to MakeUp HerStory. Here, we highlight Black women in beauty who are taking the industry by storm and making history in their own right. Everyone from rising beauty brand founders, to ...