Traditional customer data platforms (CDPs) and identity resolution solutions can't identify anonymous visitors. To build a comprehensive identity graph, you must capture data from the moment a visitor ...

Extensive experimentation on several very large datasets shows that randomization techniques for identity obfuscation are back in the game, as they may achieve meaningful levels of anonymity while ...

To ensure charts and graphs are compliant with ADA standards, please use alt text to describe the nature or content of the data shown. If a chart is too complex to explain properly through alt text ...

The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat into the comfort of walled gardens, the truth is more nuanced, especially ...

An IIT Powai project engineer fell victim to identity theft, discovering three fraudulent loans of Rs 4 lakh and unauthorized credit card transactions totaling Rs 10 lakh. Between January 8 and 19 ...

This book is a unique work which provides an in-depth exploration into the mathematical expertise, philosophy, and knowledge of H W Gould. It is written in a style that is accessible to the reader ...

The accurate description of electrostatic interactions remains a challenging problem for classical potential-energy functions. The commonly used fixed partial-charge approximation fails to reproduce ...

In another case, Acxiom helped an automaker orchestrate customer data between offline and digital touchpoints to develop a first-party digital identity graph, leading to about $50 million in ...