Are your contacts moving with the times, or are they just floating around aimlessly in your marketing database? If you haven’t created an email automation funnel, you probably fall into the ...

strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined by William W. Townsend—soon to celebrate its 95th birthday.

Often, small businesses create email marketing campaigns with (at best) poorly defined goals. Use these tips to form clear goals and find the right tools to achieve them.