With benefits come risks and digital legal marketing is not immune. In a profession where ethics and reputation are highly valued, a mishandled online presence can open or close doors. A study on ...

Enhanced features of the RollickNurture product include: ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

SMS allowed Fender to create a moment of dialogue that was opt-in, brief, and valuable to both parties. Even better, they ...

"AI should take the busywork out of marketing, not add to it," says Žilvinas Lešinskas, Omnisend's VP of Product. "With our new AI-powered suite, we're making advanced personalization and efficiency ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Black Friday is one of the biggest sales events of the year. Last year, Shopify merchants drove a record-breaking $11.5 ...

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners worldwide. In an age where digital tools can make or break your business, I’m ...

Omnisend's new suite includes tools for natural-language segmentation, automated copywriting, and tailored product recommendations.

The Advertising Regulatory Board (ARB) has sided with a complaint against Lovisa South Africa, finding that the jewellery retailer misled consumers by featuring promotional images of products that ...