Engagement data and segmentation: With the right email marketing platform, you can leverage data to improve how you create and target emails. You can also ask users for their preferences and ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has ...

According to Google, first-party data has been flagged as a key differentiator, enabling a 2.9x increase in revenue and a 1.5x improvement in efficiency. With this launch, StackAdapt intends to help ...

When your team members understand how to harness data, they become marketing superheroes. Stop Guessing, Start Knowing. Data-driven marketing isn't the future—it's the present. Every day you wait to ...

Using an email marketing platform with a CRM system provides a single, centralized storage hub for all of your customer data, which can then be accessed by sales, marketing and other teams.

Email remains a key tool in the B2B marketing industry. Given that more than 20 per cent of its marketers change jobs each year, it follows that the email marketing data of any marketer is likely to ...

Mixpanel, which has traditionally provided product data for product teams now offering marketing analytics tool. Traditionally, Mixpanel has provided information about product usage to product teams.

B2B marketers are failing to tackle the growing issue of erroneous or inaccurate email data, according to new research by B2B Marketing in association with QAS. The survey showed that, whilst 99 per ...

StackAdapt, the technology company in advertising and marketing, has announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between ...

Email marketing firm Klaviyo suffered a data breach on August 3rd. Hackers gained access to internal systems after stealing an employee's credentials via a phishing attack.

Strong preliminary results could be why 57% of marketers of companies with 500 or more employees are using AI for their email campaigns, which is more than double the number (26%) who indicated the ...