The benefits of enriched and validated email addresses and other identity data extend to helping drive more successful marketing campaigns through effective personalization, unique audience ...

Email marketing is still a vital tool for digital ... Custom campaigns and “tracks” based on information and behavior. Based on the data you gather, you can create custom campaigns for ...

I’ve noticed that many older marketers tend to be arrogant and jaded, and they often don’t bother to gather and examine the data to find out that email marketing works much better than the new ...

Email remains a key tool in the B2B marketing industry. Given that more than 20 per cent of its marketers change jobs each year, it follows that the email marketing data of any marketer is likely to ...

That predictive component really allows you to be more efficient in your email marketing,” Lebo said. “It helps us be more sophisticated in many areas with large amounts of data. It also helps us to ...

Elaborating on the move in a post on LinkedIn, he said, “Today StackAdapt steps into its second act with the launch of our StackAdapt Marketing Platform which consists of the data hub to bridge the ...

One effective way to do this is by combining your email marketing campaigns with data captured by a customer relationship management (CRM) solution. CRM software benefits your email marketing ...

Marketing teams can now take advantage of the data in Mixpanel to better understand ... That means you can use this information to drive email targeting, ad targeting and so forth.

B2B marketers are failing to tackle the growing issue of erroneous or inaccurate email data, according to new research by B2B Marketing in association with QAS. The survey showed that, whilst 99 per ...

StackAdapt, the technology company in advertising and marketing, has announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between ...