Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Our new original research, “Marketing Automation Platforms: A Marketer’s Guide” is now available for free download. MAPs help businesses identify potential customers and automate the process of ...

Takeda has announced the appointment of Julie Kim as the successor to Christophe Weber, effective from June 2026.

There's also email marketing and social media management ... this process simple and easy by allowing businesses to set up a profile page for free. This then allows that business to more directly ...

To get to the top, you need to take higher paths. That sounds like good advice for mountain climbers, but it might also apply to those seeking a successful career pathway. In that case, these are ...

The company has been instrumental in the success of numerous high-profile apps, including those with millions of downloads such ... Plus, most platforms will serve a variety of businesses, including ...

The marketing dream for any brand is to understand exactly who its customers are, what they like and want (and don’t), what ...

Apple said it has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. The company will continue to develop ...