GUEST OPINION: Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many ...

Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers.

Glossy brochures, direct mail pieces, bulky manuals, and many other printed items have been replaced by a combination of web content, email, and on-demand electronic files. This transformation is ...

Themutual.net, which operates UK “rewarded shopping” portals, has bought e-mail marketing specialist Electronic Direct Response (EDR). The merged group claims to own and manage over 6 million ...