If you yearn for the nostalgia of '90s flavored soda and automatically think of Dr Pepper, you shouldn't expect to see these ...

NEW YORK — Dudes don’t drink diet. Or at least that’s the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple rolled out Monday with a macho ad campaign that proclaims “It ...

NEW YORK (AP) — Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that ...

Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims "It's not ...

Sure enough, the first television spot for Dr Pepper Ten -- Dr Pepper Snapple Group’s (DPS) new 10-calorie line of soda for men who “prefer the full-flavor experience of regular Dr Pepper but ...

Dr. Pepper Ten's manly new marketing campaign may be clever or a disaster -- depending on the who's talking -- but its "for men only" message seems to violate the new rules of shopper marketing.

Dr Pepper Snapple is the perpetual third behind The Coca-Cola Company and PepsiCo in the U.S. carbonated soft drinks market, which has been shrinking for 10 consecutive years now, however CSDs ...

The data speaks for itself,” he says. Whatever that data may have suggested, last year Dr Pepper Ten made its (controversial) debut with a marketing and social media campaign. Though the company ...

I noticed "Dr Pepper TEN" while I was in Target. 12-packs were on sale for $3, so I picked one up to give it a try. Judging by the can's labeling ("10 BOLD TASTING CALORIES, SAME 23 AUTHENTIC ...