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Digital video ad spend rose 18% in 2024 to $64 billion and is projected to grow another 14% in 2025, reaching $72 billion ...
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MarTech on MSNCTV ad spend jumps 16% as digital video becomes dominant force in TV/video marketOne thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools. The post CTV ad ...
Suzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered the ...
A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...
The world of LED lighting is evolving at an unprecedented pace, creating new opportunities for businesses, technology enthusiasts, and digital marketers alike. As industries invest heavily in ...
On April 17, a federal judge affirmed what those in the digital media industry have known and argued for years: Google operates and maintains an illegal ...
A federal judge ruled Thursday that Google has illegally monopolized the online advertising technology market, handing the ...
Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of ...
The Ranking Digital Rights (RDR) project gives its highest marks to Microsoft and Google, but scores of 50 and 49 out of 100 aren’t much to brag about.
E Ink has developed a four-particle colour system that facilitates vibrant colour with an extended temperature range for ...
The Senate of Brazil has heard opposing views on whether to proceed with further legislation of gambling advertising as part ...
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