That’s the power of display advertising at work. If you’re a digital marketing professional, you’ve likely heard of display networks as part of PPC advertising. But are you using this ...

Albertsons is launching new in-store digital ad displays to boost shopper engagement and brand visibility in high-traffic ...

Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Unlike traditional out-of-home (OOH) advertising, generally consisting of static images, DOOH utilises digital technology to display dynamic content that can be updated in real-time, enabling ...

In today's online landscape, digital advertising is a core part of any effective marketing campaign. Our in-house team works closely with Boston College's schools and degree programs to create ...

How digital displays changed the way brands approach outdoor advertising campaigns? The transition from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand ...

Albertsons Media Collective launched its digital display network during the Cannes Lions International Festival of Creativity ...

A 26ft (8m) advertising display described as "harmful to the townscape" has been blocked by a council. The digital billboard would have been located above one of the entrances to Victoria Gate ...

In today's world, outdoor displays are increasingly adopting touch-free interaction methods. Technologies such as gesture ...