The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ ...

Discovery recently kicked their linear TV divisions out of the ball, Disney’s channels aren’t turning into pumpkins just yet.

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting.

The company is continuing a big week in advertising partnerships by striking a new agreement with the House of Mouse.

The pact will see Disney’s Real-Time Ad Exchange, or DRAX, integrated with Amazon’s Demand-Side Platform (Amazon DSP). From ...

Disney (DIS) has reportedly formed a partnership with e-commerce giant and cloud services titan Amazon (AMZN) to enhance ad ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

The CEO also said that Disney+ will "probably" emulate Netflix and stop reporting subscriber numbers at some point, he noted ...

It's important to note that only Disney Plus and Hulu are ad-free with this higher tier. ESPN Plus will always have advertisements due to the nature of live TV. Alternatively, you can save by ...