The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ ...

Disney castle by Thomas Kelley via Unsplash. Disney (DIS) has reportedly formed a partnership with e-commerce giant and cloud ...

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting.

The company is continuing a big week in advertising partnerships by striking a new agreement with the House of Mouse.

The pact will see Disney’s Real-Time Ad Exchange, or DRAX, integrated with Amazon’s Demand-Side Platform (Amazon DSP). From ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

The deal between Amazon DSP and Disney will allow brands to get insights from "both companies" for improved targeting and business outcomes.

Disney's DIS recent partnership with Amazon AMZN-owned Amazon Ads represents a strategic move to enhance its advertising capabilities, but investors should exercise patience before adding shares to ...

Following its CinemaCon presentation, Disney will bring “Tron: Ares” to San Diego Comic-Con’s Hall H, The Wrap has ...