Frank H. Johnson, the direct-mail advertising wizard whose name rightly or wrongly is associated with that note at the top of a solicitation letter succinctly stating the pitch--the “Johnson box ...

The legendary direct mail copywriter did more than invent the Johnson Box. On May 2, 1941, Frank Johnson submitted six direct mail letters and a cover memo to Francis DeWitt Pratt, the circulation ...

In an age of social media and marketing transparency, should direct marketers reconsider some of their tactics? I thought about this recently when I received an immense box measuring 30” x 10 ...

In the DPA “direct marketing” is defined as any means used to approach a data subject for the indirect or direct purpose of promoting or offering to supply, in the ordinary course of business ...