According to the 2009 Channel Preference Study by ExactTarget, direct mail influences 76% of Internet users to buy a product or service online. Better still, direct mail remains the one medium that ...

How has the box office fared so far in 2025? As the year hits its halfway point, Hollywood has fielded blockbusters like ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

The live-action adaptation of the 2010 animated film is firing on all cylinders, while Celine Song's specialty romantic drama ...

Johnson & Johnson was founded over 125 years ago in the year 1886. However, it wasn't until 1959 – 73 years and two major acquisitions later – that J&J developed its significant presence in ...

Sony’s horror sequel “28 Years Later” opened atop the U.K. and Ireland box office, scaring up £4.7 million ($6.4 million) on debut, according to Comscore. The Danny Boyle-directed follow-up ...

Dakota Johnson recently told the Los Angeles Times on her “Materialists” press tour that “Madame Web” flopping with critics and audiences wasn’t her fault. The Sony-backed comic book ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

Everything we know about James Gunn's new DC movie "Superman," which stars David Corenswet, Rachel Brosnahan, and Nicholas ...

Forbes 30 Under 30 alum Kimberley Ho walked away from her Wall Street career to launch Evereden for Generation Alpha. Today, ...

"How to Train Your Dragon" flew to the top of box office charts, earning a stronger-than-expected $83 million in its first weekend of release. Enthusiasm from family audiences and nostalgia toward ...