Frank H. Johnson, the direct-mail advertising wizard whose name rightly or wrongly is associated with that note at the top of a solicitation letter succinctly stating the pitch--the “Johnson box ...

Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again.

In an age of social media and marketing transparency, should direct marketers reconsider some of their tactics? I thought about this recently when I received an immense box measuring 30” x 10 ...