In fact, it’s become the quiet powerhouse in omnichannel marketing ... at the mailbox. Direct mail benefits from a legacy of trust built over generations. It’s the channel people associate ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Key takeaways Direct mail marketing offers a tangible connection, effectively engaging target audiences without digital distractions. Modern direct mail utilises data-driven targeting, automation, and ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Direct mail advertising isn't just “still working” – it's delivering ROI that would make your digital marketing team weep. After adding this single channel to their marketing mix, I've seen businesses ...

This move is set to integrate Lighthouse's commercial intelligence with The Hotels Network's AI-driven marketing technology.

Just 2.9% of marketers say their business is using AI to recruit, opting to use the tech in their search for junior and mid-level talent.

Multi-channel marketing is this year's hot topic in the ... are trying to achieve in your engagement with them (not always direct sales!). Once that has been defined, there are some important ...

TikTok now reaches almost 2 billion monthly active users, completely changing the digital marketing playbook for businesses.