APU’s School of Marketing and Management (SoMM) head, Assoc Prof Dr Devinder Kaur says, AI is transforming digital marketing by providing deeper insights into consumer behaviour and enabling hig ...

The report was based on data from a survey of 3,812 digital marketers. Some 82% of respondents say content writers face a high risk of disruption from AI, 43% say email marketers face a high risk, and ...

it requires robust data architecture and rigorous evaluation frameworks to truly thrive. AI Agents in Action: New Marketing Imperatives Chandramohan Mehra, chief marketing officer at Bajaj Allianz ...

In those terms, the use of all kinds of AI will become more and more seamlessly integrated into marketing ... Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one ...

Marketing’s core activities are understanding customer needs, matching them to products and services, and persuading people to buy—capabilities that AI can ... on the Digital Economy, and ...

A data-backed look at how users behave in Google AI Overviews: where they click, how far they scroll, and who trusts the AI-generated answers. Google’s AI Overviews link back to Google 43% of ...

Nearly half (45%) say AI-generated content lacks authenticity, and 79% say a human understands them better than AI ever could. The takeaway? AI is a powerful tool, but marketing still needs a human ...

has introduced AI Insights, what it calls “the first independent LLM [Large Language Model] risk evaluation service for secure business adoption. AI Insights gives AI and governance, risk and ...

Hickson’s deep understanding of AI and digital marketing services allows her to drive innovative solutions, leveraging AI-powered marketing and analytic tools to optimise strategies for clients.

It is clear that agents are not going away and will touch every area of our business and personal lives. How we react and ...