of digital marketers say they are concerned about AI threatening their job. A third of digital marketers say their firm has already replaced some tasks that were traditionally done by people with AI.

ARTIFICIAL INTELLIGENCE Artificial Intelligence, or AI, has become one of the most important technologies of our time. From ...

Authored by Ramji Vasudevan, Head of Life Sciences and Adam Caplan, President of Digital Business and AI at ...

Rowen Pillai, CEO of LeanTechnovations, suggests that South Africa can utilize AI to combat its severe unemployment and ...

Gig economy offers diverse opportunities for freelancers, especially in tech, with potential for long-term growth and ...

India is urged to embrace technology, including AI, to safeguard and promote its rich cultural heritage. Digital tools like ...

The global AI in mass communication market is experiencing rapid growth, expected to reach USD 206.8 billion by 2034, up from ...

The view from the frontlines of AI is sobering. Two-plus years spent embedded in this world have left me feeling petrified by ...

But this access came with concerns about everything from job loss to ... One sector where we see AI offering countless opportunities to drive customer satisfaction is marketing.

Enhancing ROI Through AI The integration of AI into marketing strategies has demonstrated tangible benefits in terms of ROI. A 2024 McKinsey report indicates that companies leveraging AI in ...

Past digital transformation struggles can offer valuable lessons to develop more effective strategies for AI implementation.

Understanding consumers has come a long way since the standardised consumer market research of the '90s. Gone are the days of ...