PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.
In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.
A post on LinkedIn called into question the idea that Schema structured data can be used for ranking in AI search ...
AI has been the hottest topic since OpenAI released ChatGPT. And why not? It has made many things much easier. From keyword ...
Video gaming is another arena in which parasocial relationships thrive, particularly in the realm of Gacha games. Gacha is a ...
As we look ahead, trends like AI integration, privacy legislation and sustainability are reshaping how brands engage with ...