But tactical execution is also an important focus. Accordingly, the third key to achieving relevance in direct digital marketing is segmentation and optimization. Segmenting an audience base and ...

Search Engine Land » Platforms » Microsoft » Microsoft Advertising » Bidding & Optimization ... I wouldn’t let a column slide by without mentioning audience marketing. Well, you were right!

Adobe leads its 2013 Digital Marketing Optimization Survey Results with suggestions on creating an optimization budget and investing in a company-wide approach to testing. These aren't the easiest ...

the Codecharley search optimization strategy emerges as an essential tool for businesses seeking sustained success. To sum it up, Code Charley Corp.’s latest contribution to digital marketing ...

Digital marketing is a rapidly evolving field ... It's important to note how voice search optimization differs from traditional SEO as users ask questions conversationally. Instead of typing ...

It is common knowledge that on-page optimization is crucial to gaining and retaining high search engine rankings. How can businesses tell which digital marketing agencies are the finest when so ...