They’ve stopped playing defense. Instead of desperately protecting their budgets, they’re showing CFOs and CEOs a new way to think about marketing investment. Here’s what they’re doing differently.

In the age of digital transformation, artificial intelligence (AI) is revolutionizing supply chain optimization. Arvindan Badrinarayanan has presented a comprehensive framework that integrates AI to ...

Marketing trends shift every quarter. Better to invest in the new trend than remain static in your ... [+] approach. It’s imperative for brands to continuously pivot their marketing strategies ...

Digital marketing ... content marketing, social media marketing, or corporate communications. The head of influencer marketing should argue that “schmooze optimization” is the cost-effective ...