But tactical execution is also an important focus. Accordingly, the third key to achieving relevance in direct digital marketing is segmentation and optimization. Segmenting an audience base and ...

Adobe leads its 2013 Digital Marketing Optimization Survey Results with suggestions on creating an optimization budget and investing in a company-wide approach to testing. These aren't the easiest ...

Digital marketing is the use of websites ... on a website and then promoted through social media, email marketing, search engine optimization, or even pay-per-click campaigns.

the Codecharley search optimization strategy emerges as an essential tool for businesses seeking sustained success. To sum it up, Code Charley Corp.’s latest contribution to digital marketing ...

It is common knowledge that on-page optimization is crucial to gaining and retaining high search engine rankings. How can businesses tell which digital marketing agencies are the finest when so ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In our day and age, it is simply understood that it is essential that a business has a ...

IBM’s launch today of a 100-partner-strong Digital Marketing Network will secure access to a slew of ad-related platforms for IBM Digital Marketing Optimization users. Certified digital marketing ...

SAN FRANCISCO--(BUSINESS WIRE)--Marin Software, a leading digital marketing optimization platform, announced the launch of its Anomaly Detector. This new tool automatically identifies and ...

“Many marketers are struggling to stay on top of the torrent of data generated by the array of digital marketing channels and devices. And, while there are specialized technologies they can bring to ...