Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

If marketers can’t prove impact, they can’t scale results. Yet attribution remains one of the most persistent challenges.

Atul Handa has been appointed as Vice President for Swiggy Instamart. The company announced Handa’s appointment through a ...

In addition to our 35 local channels and 4 pay TV services, we’re also the home of 25 specialty channels, including TSN and RDS. Bell Media offers market-leading digital assets, including brand ...

Brands are leveraging behavioural data and real-time analytics to achieve maximum engagement; calculate ROI from ...

Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of the most effective channels to include; 49% say ...