What Is a Loyalty Program? Loyalty programs, sponsored by retailers and other businesses, offer rewards, discounts, and other special incentives as a way to attract and retain customers.

The first step in setting up a data-driven approach to increasing customer loyalty is to define the model used by your organization. More than likely, your model will fall under one of two varieties: ...

Students will define loyalty, using an example from Japanese culture and explaining how loyalty contributes to a good community. Students will practice retelling a story in both written and oral ...

Since Trump is requiring loyalty tests of his political appointees, we should consider the meaning of loyalty. We generally think of loyalty as a positive thing and it surely is when we speak of ...

In identifying a distinction between those who define loyalty in terms of emotional affinity to brands and those who regard it in terms of purchasing behaviour, the author observes that each approach ...