What Is a Loyalty Program? Loyalty programs, sponsored by retailers and other businesses, offer rewards, discounts, and other special incentives as a way to attract and retain customers.

The first step in setting up a data-driven approach to increasing customer loyalty is to define the model used by your organization. More than likely, your model will fall under one of two varieties: ...

This paper criticises the ill-defined use of terms such as equity and loyalty in marketing, and suggests that there has been little success in reconciling different interpretations, despite the need ...