As modern applications continue to grow in size and complexity, the traditional approach of using a single, general-purpose ...

Data drives digital journeys that not only delight users but substantial business outcomes. Yet behind every successful ...

We explored some high-level ways businesses can think about data strategy and leverage data in a way that fosters growth and success. How do you think about data strategy at a high level?

Asset managers can use strategy data to search for all investment strategies within a particular category of investment fund or analyze the aggregate performance of a strategy across different ...

A data-driven content strategy allows you to tailor your marketing campaigns to generate the best ROI. For the purposes of search engine and PPC specialists, it can help you decide which keywords ...

Smaller cities usually don’t have a data strategy. They work with several providers, but there’s no single source of truth where data is stored and can be reused for other services.

As companies seek to build data-driven organizations that leverage the power of artificial intelligence (AI), executives must implement data strategies that fuel real business value. These data ...

When it comes to bolstering paid search advertising, first-party data can help marketers understand how consumers engage with their campaigns, guiding product development and strategy. What this ...

As generative AI adoption reshapes the competitive landscape, businesses without a strong data strategy will find their ambitions limited. In partnership withSnowflake Organizations are starting ...

The Defense Information Systems Agency (DISA) published its data strategy for fiscal years 2025-2027 on March 4. DISA’s goal is to optimize its network, enhance cybersecurity and leverage artificial ...