In other words, qualitative research is concerned with "why," whereas quantitative research is concerned with "what." Although the data produced by each is vastly different from the other ...

Qualitative researchers have historically championed gathering respondents’ perspectives via face-to-face engagement, but the ongoing pandemic presents challenges to in-person research. In shifting to ...

It's easy to get swept up in the world of data. But if you work in the marketing field, you may have noticed a recent shift ...

Spend less time wrangling data and more time uncovering opportunities with Bloomberg’s growing number of investment research data products. Purpose-built and curated for rigorous investment ...

The Internet is both an enormous collection of available information and a powerful resource for collecting new data. You can use a variety of tools for gathering online data from across the Web ...

This course aims to illustrate how qualitative research can be used to optimise the design and conduct of randomised trials, particularly pragmatic trials of complex interventions. Please click on the ...

This course will demonstrate how qualitative research can be used to address particular trial design and conduct issues, enhance understanding of how qualitative methods can be integrated at various ...

Having data is one thing, maximizing it to grow the company is another. Here’s why simply building a data pipeline isn’t ...

Understanding consumers has come a long way since the standardised consumer market research of the '90s. Gone are the days of ...

Through consumer behavior and predictive analytics, companies regularly capture, store and analyze large amounts of quantitative and qualitative data on their consumer base every day. Some ...

A University of Guam researcher has launched a qualitative study to analyze transformations in the CHamoru language and is ...