Qualitative methods, such as interviews, are believed to provide ... but there is more to them than merely collecting similar data from many participants at once. A focus group is a group ...

Quantitative data management and analysis uses numbers in its methods ... researcher's hypotheses are identified. Qualitative data are most often derived from in-depth interviews or focus groups ...

Welcome to the brave new world of qualitative research ... stories in their own words. Methods used to collect data include field observations, personal interviews and group discussions.