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In comparison with the word utsukushii—meaning “beautiful” or “lovely”—the word kawaii is more playful. Things can be kimokawaii (creepy cute), busukawaii (ugly cute), or erokawaii ...

A timeline cleanse is meant to interrupt that cycle with a reprieve from the chaos. “I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi ...

Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” According to the exhibition, modern kawaii culture ...

“Women thus embrace the harmlessness and innocence of shōjo by enthusiastically consuming cute merchandise, while delaying their roles as wives and mothers.” Kawaii culture is classified by ...