Customer segmentation will help you learn about customers more deeply, so you can know how to market and sell your products, which customers to invest in and how to improve your marketing techniques.

A marketing campaign that tries to speak to your customers equally will likely miss the mark. That’s where customer segmentation comes in. Customer segmentation involves dividing your customer ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously ...

One message will not appeal to everyone, but businesses can’t personalize marketing campaigns for each customer. Instead, marketers group their customers into segments. Customer segmentation ...

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed ...

Many marketers were introduced to AI for copywriting, but the technology can do so much more. The post Where are marketing ...

For marketing and customer experience research ... However, it does seem customer segmentation is at a turning point. Further hindering data-driven segmentation is the need to protect customer ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

In the dynamic world of marketing, understanding your customers and tailoring your strategies accordingly is the cornerstone to achieving success. Traditional approaches to customer segmentation ...

It can be crucial to their sales and financial success. Market segmentation starts with categorizing potential customers into distinct groups based on shared characteristics such as demographics ...