You launched your online store, now what? Let’s explore some of the most cutting-edge AI tools to help you make your ...

Lemnisk launches groundbreaking AI tools for real-time, personalised customer engagement. Elevate marketing automation with ...

Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, today introduced a suite of AI ...

In today’s digital marketing landscape, email remains one of the most reliable and high-return channels available to ...

The urinary bag market is a critical segment of the global healthcare industry, offering vital solutions for patients who require urinary drainage due to medical conditions, surgeries, or chronic ...

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed ...

MasterCraft's operational strengths, pricing power, and bullish momentum make it a buy. Technicals are bullish and valuation ...

As the country's digital footprint expands with over 850 million internet users, it will be exciting to see how marketers continue to innovate and bridge the diversity gap ...

Customer segmentation is crucial for focused, cost-efficient marketing. How do you go about building out your segments? It all starts with data. Let us start with a simple example that we can all ...

Customer segmentation is a marketing strategy that divides the market into subsets of customers with similar preferences, behaviors, or demographic profiles. It helps businesses tailor strategies to ...

Discover key market segmentation strategies to effectively target your ideal customers. Learn how to refine your audience and boost engagement. Every day you operate without proper market segmentation ...