How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed ...

Market segmentation, targeting and positioning ... The process begins with brainstorming potential customer types and ends with the formulation of a strategy for promoting value to those customers.

The intelligence gap is more than a technical hurdle—it’s a strategic barrier keeping CMOs from realizing AI’s full value.

Lemnisk launches groundbreaking AI tools for real-time, personalised customer engagement. Elevate marketing automation with ...

Don't assume: Analyze and ask instead For decades, profiling and clustering systems have made predictions and assumptions to classify customers or prospects into similar groups for marketing ...

What have we learned about buyers and multichannel marketing in the first half of 2013? One thing is front and center: Customer relevancy remains the Holy Grail of marketing. A study recently ...

Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, today introduced a suite of AI ...

Many marketers were introduced to AI for copywriting, but the technology can do so much more. The post Where are marketing ...

Because customer segmentation is much more refined on SMM than on traditional marketing channels, companies can ensure they focus their marketing resources on their exact target audiences.

Knowing your audience is the foundation for successful marketing. It involves segmentation, understanding demographics, ...

Market segmentation is the practice of dividing ... as well as television networks and media outlets. Coupons can drive customers to your business and introduce new customers to your store ...

You launched your online store, now what? Let’s explore some of the most cutting-edge AI tools to help you make your ...