In B2B, where customer lifetime value often outweighs the importance of one-off transactions, nurturing such relationships represents the real value. An optimal 360 strategy enables businesses to ...

B2B marketing trends 2025 include integration of AI and automation, a growing focus on data privacy, and building community ...

In a 2025 report from Algolia, 67% of B2B ecommerce companies shared they are actively using AI to drive growth. This rate of ...

B2B organizations need to do to stay ahead with an ecommerce experience that works like your customers expect it to.

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. B2B marketing leaders play a ...

360-degree customer view offers whitepapers and reports to help companies ... We’ve just launched our 2025 US Agencies Benchmarking Report and we are analyzing the top 10 US B2B marketing agencies, ...

In today’s fast-paced business world, enhancing customer engagement is essential for B2B companies. Clients expect quick, ...

Though B2B marketers report most of their new sales coming from their current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, ...

“As B2B brands look for new ways to connect with their buyers and improve the customer experience ... winners is available in Digital Commerce 360’s article here. Read Aligent’s case ...