Travis Scott named Oakley’s Chief Visionary Oakley just made a bold move. Travis Scott is now its first-ever Chief Visionary.

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Oakley has named Travis Scott its first-ever Chief Visionary, cementing a long-term partnership that will reshape the brand’s creative direction.

Also this week: "I Know What You Did Last Summer" at the Depot; Yev at Duluth's Best Bread; Park Point Art Fair; Jane Austen birthday celebration; and Midsommar.

Oakley has named Travis Scott as its chief visionary to reimagine the brand's future. The partnership will include new eyewear and apparel designs.