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ASMR stands for “autonomous sensory meridian response” and refers to the tingling sensation that certain sounds can generate in your body. For example, the tender whisper of a lover in your ...

In this week’s episode of The Upgrade, Alice and Melissa explore music that instantly calms them down; we interview ASMR expert Dr ... Because screaming “calm down!” just doesn’t seem ...

Craig Richard, a professor and researcher at Shenandoah University who studies ASMR, said in an email that brands are realizing that “customers appreciate calm ads, which are soothing ...