The companies have had no reason to change ... was used to make stenciling the image on packages easy. Although the logos all retained at least one core visual element, like Goodyear’s winged ...

the company adopted its world-famous logo, featuring an elaborate cursive script and two looping capitalized Cs. Since then, the Coca-Cola Co. (NYSE: KO) has made few tweaks to its core logo, ...

The world’s oldest logos have all retained some core visual element ... Click here to see the oldest company logos in the world Not surprisingly, the original intent behind a company’s ...

The world’s oldest logos have all retained some core visual element ... the original intent behind a company’s icon may be mysterious to many consumers. In some cases, this is due to the ...

Soon after, the company adopted its world-famous logo, featuring an elaborate cursive script and two looping capitalized Cs. Since then, the Coca-Cola Co. has made few tweaks to its core logo, ...

It is a wonder how many management teams fail to exploit, or even perceive, the full potential of the basic businesses they are in. Company after company prematurely abandons its core in the ...

Companies also risk having consumers make an unfavorable connection with logos that allude to something outside the core business that consumers perceive as negative. Small businesses with tight ...