By Aileen Kwun Logos carry a peculiar, almost paradoxical burden of both inspiring loyalty and conveying novelty. A good design stands ... a knowing and cool nonchalance belying a precise eye.

Why It Matters: A logo for a Gen Z audience might embrace modern, bold designs, while one for a more mature audience may require a more classic, subdued style. What to Consider: Identify your ...

The field is all green and the designs are all white. It fits and the font is one of the best in college sports. It helps that the Spartan makes such a cool logo. Renovated in 2015, Kentucky's ...

After working in marketing and advertising for years, I've rounded up the best logo maker apps, sites, and software. For me, the top tools streamline the design process, helping you make ...

Vaio — This cool logo for Sony's computers represents ... Tostitos — The not-so-hidden design within this logo conjures up feelings of togetherness and friendship over chips and salsa.

Photoshop CC tutorial showing how to design and create a powerful, monogram logo of interwoven initials and create a ...

The creative team came together to look at yet more designs. One logo struck a chord ... Okay, that’s kinda cool, change this a little. Change that a little. There you go — bingo!’” ...

and some of them look really cool. Mark Trostle, Head of Design at Dodge and SRT, revealed a host of alternative logos created during the car's development on Instagram today. Some of them look ...

2017’s Power Rangers reboot is still beloved by man fans, and while it doesn’t appear we’ll be getting a sequel, we can at least enjoy some cool logo designs that didn’t end up being used.