Colgate-Palmolive on Friday reported better-than-expected first-quarter results and lifted its full-year sales outlook, ...

New tests from the safety group Lead Safe Mama found heavy metal contamination in dozens of brands of toothpaste.

What’s the most effective at-home teeth whitening product? Shop Crest Whitestrips, Sensodyne toothpaste, whitening pens and ...

While beauty standards remain complex and culturally loaded, there is growing scientific support for the idea that consumers don’t just accept imperfection—they ...

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Crest 3D White promises whiter teeth in one day. Arm and Hammer toothpaste makers claim their product gently removes stains ...

Crest 3D White promises whiter teeth in one day. Arm and Hammer toothpaste makers claim their product gently removes stains and plaque. Colgate says their Optic White gel has micro-polishing ...

Since then, I’ve tested everything from overnight whitening strips to charcoal toothpaste that stained my sink an unfortunate shade of black. Personally, at-home teeth whitening kits have worked ...