While brands are keen to champion the idea of reuse-refill, few have managed to make it work effectively. Can this holy grail ...

Coca-Cola is currently probably WPP's most important account - it recently lost US media to those French marauders at ...

The colorful new mural on the side of Ice Cold Hydraulics in Disney’s Hollywood Studios now appears to be complete. Ice Cold ...

Kaufland is deploying reverse vending machines with a multi-feed system in five German stores, following a successful trial ...

This achievement is a step forward in the company's Mission 2025 commitments. Coca-Cola makes bold change to iconic bottles — ...

Universal Orlando Resort has a new Coca-Cola Freestyle cup available at Universal Studios Florida. The cup is available at ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising concerns about authenticity, emotional resonance, and the irreplaceable role ...

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

Portable glass tumblers offer a stylish and eco-friendly way to stay hydrated on the go, with options for hot and cold drinks ...