Diageo’s joint venture with an outside investor group provides a way for the company to better market brands it sees potential in while offloading its U.S. ownership of a spirit that has weighed ...

Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the venture, offering a ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a joint ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute ...

Diageo-owned brand Cîroc has launched a new vodka flavour: Cîroc Colada RTD. The sparkling mixed drink combines Cîroc Vodka with pineapple, coconut and lemonade flavours, and is available in a ...

Vodka brand CÎROC has added a new flavour to its ready-to-drink (RTD) range called Colada. The sparkling mixed drink comes in a 250ml can and is made of CÎROC Vodka, pineapple and coconut flavours ...

Cîroc has unveiled a new coconut flavour RTD, Cîroc Colada and is also bringing back its coconut-flavoured vodka, Cîroc Coconut. Cîroc Vodka RTD is vodka mixed with pineapple and coconut flavours with ...

Cîroc has expanded its sparkling vodka-based RTD range with the addition of Cîroc Colada (rsp: £2.75/250ml). The NPD contains Cîroc vodka, alongside pineapple and coconut flavours mixed with lemonade.