How to Identify the Segmentation Criteria That Will Affect Your Target Market Selection. Mass marketing makes the same sales pitch to all your potential customers. Market segmentation breaks ...

Identifying who your ideal customers are and how to reach them effectively can significantly impact your marketing strategies and overall business growth.

When car companies target market segments, they normally identify distinct, major benefits of their products and then outline the main objectives of buyers for each benefit category.

To build a solid foundation for your business, you must first identify your typical customer and tailor your target marketing pitch accordingly.