FLORENCE, Ala. (WAFF) - When the new logo debuted on social media, it sparked a lot of reactions, not all of them are positive. People have turned the logo into memes, and they’re asking questions ...

The city of Florence will not sever ties with the Birmingham-based design firm that created its controversial new logo after the city council was deadlocked on the issue. The council voted 3-3 on ...

Hate the new logo (F!) designed for the city of Florence? Have we got a petition for you... A petition on Change.org calling for the restoration of the old logo had picked up almost 5,500 ...

FLORENCE, Ala. (AP) — Some residents think a northern Alabama city’s new logo might be sending the wrong message. Florence’s new logo uses the first three letters of its name — a capital ...

FLORENCE, Ala. (WAFF) - City council members want to discuss alternatives to Florence’s new logo which was unveiled last week, according to our news partners at the Times Daily. The new logo, which ...