It's better to acquire it than to let Monster take it. Alani aligns much more with Celsius' brand image. It could be considered its most direct competitor, and they paid less than what Keurig Dr ...

Celsius is making the most of March Madness. The energy drink brand signed name, image, and likeness (NIL) agreements with one player from every single team in the men’s and women’s NCAA ...

Celsius’ largest-ever campaign follows the brand going big for March Madness, through a campaign that saw the brand sign name, image, and likeness (NIL) agreements with a player from every ...