Energy-drink maker Celsius is reaching beyond its core audience of athletes and other gym-goers in what it says is its biggest ad campaign yet.“Live.Fit.Go” is meant to court “the everyday ...

It's better to acquire it than to let Monster take it. Alani aligns much more with Celsius' brand image. It could be considered its most direct competitor, and they paid less than what Keurig Dr ...

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live ...

Celsius is making the most of March Madness. The energy drink brand signed name, image, and likeness (NIL) agreements with one player from every single team in the men’s and women’s NCAA ...