Cathay Pacific has unveiled a "complete rebranding" under the tagline 'Move beyond'. The effort kicks off with a new brand film by Jake Scott (son of Ridley) featuring Hong Kong Olympic cyclist Sarah ...

Cathay Pacific Airways unveiled the airline’s biggest makeover in two decades on Sunday, revealing a contemporary paint job for its fleet of over 150 aircraft. Gone is the old design and logo ...

And while Cathay Pacific rehired dozens of pilots from the shuttered Cathay Dragon division in 2021 and 2022, many had to take pay cuts and demotions when accepting their offers.

The Cathay Pacific Airways Ltd logo is displayed atop a building at Cathay Pacific City, the company's headquarters, in Hong Kong in August, 2018. Photo:VCG.

The Cathay Pacific Airways Ltd logo is displayed atop a building at Cathay Pacific City, the company's headquarters, in Hong Kong in August, 2018. Photo:VCG.

Cathay Pacific is introducing a new travel lifestyle brand known simply as 'Cathay' as the company 'moves beyond' being a pure airline service. 'Cathay' will integrate rewards and loyalty services ...

Cathay Pacific, Dragonair’s owners ... In its place comes a red version of the white-on-green swoosh used by Cathay Pacific. Despite the fact the new logo bears a passing resemblance to that of ...