The brand refresh saw Camel redrawing its iconic camel icon and reviewing its font. The brand also introducing an "Established 1974" underline along with "nut connoisseurs" on its new packaging.

The specific details of the work are being kept guarded until an international launch in July, but JTI is thought to have produced revised brand guidelines for Camel, updating its visual language, ...

The branding will run across campaign and marketing activity as well as affiliated Camel collateral, such as vending machines, retail outlets, point-of-sale items, bars and sponsored events, but it ...